Note: In case you missed it, there is currently a chance to get a free eBook of RESS Essentials from Packt Publishing. All you need to do is check the book out at Packt Publishing web site, drop a line about the book back at the comments section of my article with your email address and enter a draw for one of the three free books. And now, back to regular programming.
As a proud owner of a rocking home theater system, I think I played Jurassic Park about a gazillion times (sorry, neighbors). There I got some essential life lessons, for example that T-Rex’s vision is based on movement – it does not see you if you don’t move. While I am still waiting to put that knowledge into actual use, it got me thinking recently about design, and the need to update and change the visuals of our Web applications.
Our microwave recently died, and we had to buy a new one. Once installed, the difference was large enough to make me very conscious about its presence in the kitchen. But a funny thing happen – after a few days of me getting used to it, I stopped seeing it. I mean, I did see it, otherwise where did I warm up my cereals in the morning? But I don’t see it – it just blends into the overall kitchen-ness around me. There’s that T-Rex vision in practice.
Recently an article by Addison Duvall – Is Cool Design Really Uncool caught my attention because it posits that new design trends get old much too soon thanks to the quick spreading via the Internet. This puts pressure on the designers to constantly chase the next trend, making them the perennial followers. Addison offers an alternative (the ‘true blue’ approach) in which a designer ‘sticks to his/her guns’ as a personal mark or style, but concedes that only a select few can actually be trend setters instead of followers. Probably due to them turning into purveyors of a ‘niche’ product and their annoying need to eat and clothe themselves, thus nudging them back into the follower crowd.
According to Mashable, Apple reported that 74% of their devices are already running iOS 7. This means that 74% of iPhone and iPad users look at flat, Retina-optimized and non-skeuomorphic designs every day (yours truly included). When I showed the examples of iOS 7 around the office when I updated to it, I got a mixed reaction, with some lovers of the old school Apple design truly shocked, and in a bad way. Not myself though – as a true Steven Spielberg disciple, I knew that it will be just a matter of time until this becomes ‘the new normal’ (whether there will be tears on my cheeks and the realization that ‘I love Big Brother’ is still moot). My vision is based on movement, and after a while, iOS 7 stopped moving and I don’t see it any more. You know what I did see? When iPad Retina arrived with iOS 6 installed and I looked at the horrible, horrible 3D everywhere (yes, I missed iPad Air by a month – on the upside, it is company-provided, so the price is right). I could not update to iOS 7 soon enough.
I guess we established that for many people (most people in fact), the only way around T-Rex vision is movement. That’s why we refresh the designs ever so often. In the words of Don Draper and his ‘Greek mentor’, the most exciting word in advertizing is ‘new’. Not ‘better’, ‘nicer’, ‘more powerful’, just ‘new’ – different, not the same old thing you have been starting at forever (well, for a year anyway, which seems like eternity in hindsight). The designs do not spoil like a (Greek) yogurt in your fridge, they just become old to us. This is not very different from my teenage daughter staring at a full closet and declaring ‘I have nothing to wear’. It is not factually true but in her teenage T-Rex eyes, the closet is empty.
OK then, so we need to keep refreshing the look of our Web apps. What does that mean in practice? Nothing good, it turns out. You would think that in a true spirit of separation of style and semantics, all you need to do is update a few CSS files and off you go.
Not so fast. You will almost certainly hit the following bummers along the way:
- You cannot move to the new look only partially. That’s the wonder of the new app-based, Cloud-based world that never ceases to amaze me. Yes, you can build a system out of loosely coupled services running in the Cloud, and it will work great as long as these services are giving you JSON or some other data. But if you try to assemble a composite UI, the browser is where the metaphorical rubber meets the road – woe unto you if your components are not all moved to the new look in lockstep – you will have a case of the Gryphon UI on your hands.
I wish I had some reassuring words for you, but I don’t. This is a hard problem, and it is depressing that the federated world of the Cloudy future didn’t change that complexity even a bit. In the end, everything ends up in a single browser window, and needs to match. Unless all your apps adopt something like Bootstrap, don’t change the default styles and move to the each new version diligently, you will suffer the periodic pain of re-skinning so that the T-Rexes that use your UIs can see it again (for a short while). It also helps to have sufficient control over all the moving parts so that coordinated moves can actually be made and followed through, in the way LinkedIn moved from several stacks and server side rendering to shared Dust.js templates on the client. Taking advantage of HTML5, CSS3 and shadow DOM will lessen the pain in the future by increasing separation between style and semantics, but it will never entirely diminish it.
If you think this is limited to the desktop, think again. Yes, I know that in theory you need to be visually consistent within the confines of your mobile app only, which is a much smaller world, but you also need to not look out of place after the major mobile OS update. Some apps on my iPhone caught up, some still look awkward. Facebook app was flat for a while already. Twitter is mostly content anyway, so they didn’t need to do much. Recently Dropbox app refreshed its look and is now all airy with lightweight icons and hair lines everywhere, while slate.com app is still chunky with 3D gradients (I guess they didn’t budget for frequent app refreshes). Oh, well – I guess that’s the price of doing pixel business – you need to budget for the new virtual clothes regularly.
Oh, look – my WordPress updated the Dashboard – looks so pretty, so – new!
© Dejan Glozic, 2013